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This web site ourcaptiva.com states the following, "Finest with all the comforts of home." We noticed that the website said " Family Vacation at Bali Hi." It also said " Bali Hi was PERFECT! Our family loved the heated pool, the beach, the shelling and the new fire pit. It was a tropical paradise. Beautiful Captiva Islands Award Winning beach right out your back door. Everything we asked for! The property is amazing. We had our wedding there and it was everything we wanted. Bali Hi Newlyweds - Sept." The header had captiva island beach weddings as the highest ranking optimized keyword. It is followed by family reunion rental home, corporate retreat, and spiritual retreat which isn't as ranked as highly as captiva island beach weddings. The next words ourcaptiva.com used was Special Events. captiva wedding was included but could not be viewed by search parsers.